The Economy of Love

After working on Valentine’s Day in Miami for decades, Diamilet Gomez is hoping to provide a unique experience for lovebirds celebrating the holiday.

“Everyone wants something special, something unique you don’t get everyday,” said Gomez, Magic City Pizza General Manager. “Everyone hates going to a restaurant and waiting in line, but everyone likes pizza, and if you make it heart shaped it’s just mind blowing.”

Valentine’s Day, known for the hustle and bustle of gift buying, has once again struck the Miami community—but some aren’t taking the traditional route that many usually follow.

For many store owners in South Florida, the day brings in both customers and competition: standing out as much as possible is a must to attract customers. For donut shop Mojo Donuts, having a variety of donuts on the counter with multiple colors, shapes, and sizes attracts many to the store.

“This valentine’s day we are making around 6,000 donuts,” said Jimmy Piedrahita, Mojo Donuts Owner. “This is one of the most busiest times of the year for us here at the shop.”

These types of foods are just one of the nontraditional options couples have. Today, anything goes; and for one business owner, discounted lingerie shoots is a way to get her customers both in the door and in the Valentine’s spirit.

“Sometime ladies just want to present their husbands or fiances with photo shoots.” said Suzanne Ludwig, Owner of SDL Photos. “I want to capture their true essence and show what makes them, them; and see the love that shines from their eyes.”

According to the National Retail Federation, Americans spend more than 19.7 billion dollars on Valentine’s Day last year. This is where small business like Mojo Donuts, Magic City Pizza, and SDL Photos come into hand: showing true love by not the price but the meaning of the gift.

Also produced by Anthony Fernandez, Danyel De Villiers, Erick Marrero, and Alejandro Basalo

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