The crowd went wild as the tech giant showed off its newest innovations at the Flint Center in California. Apple CEO Tim Cook took the stage Tuesday morning to demo Apple’s first new device since the iPad in 2010: A Watch.
“What we didn’t do was take the iPhone and shrink the user interface and strap it on your wrist – that would be a terrible user interface,” said Cook, during the presentation, Tuesday.
The Watch is marketed as a companion device, rather than a replacement for the iPhone. The device features custom, smaller implementation of the iOS apps we’ve all come to know and love. Contacts, iMessage, Photos, and Siri all make their way to this new platform. The small touchscreen relies heavily on being connected to an iPhone for internet connectivity and cellular reception. Apple also revamped their line of iPhones with the new iPhone 6 and 6 Plus. The new handhelds now sport 4.7 and 5.5 inch displays, respectively. Although the devices are larger, they still only weigh in at around 6 ounces.
Underneath the new look, Apple has upgraded the cameras on the iPhone, with features such as Optical Image Stabilization, which adjusts the camera’s lens to prevent action shots from looking blurred. Various technical improvements such as the new A8 processor will increase performance on these new phones.
Pre-orders for the iPhone 6 and 6 Plus start on Friday, with prices ranging from $199 to $499.